Whenever I am asked what it is I do for work, I tend to describe the company mission overall. That usually provides enough disctraction to avoid having to try and explain what I do. The astute ones know to ask further, and then I give a general "well, marketing and outreach, mostly" response. Which is mostly true, but doesn't actually describe how that fits into the general scheme of this weird company I currently call home.
Thus, when I received a meeting invite from my boss with the following goal, I couldn't help but laugh. And feel weirdly vindicated...
"The goal of the meeting is to develop a framework for what we do"
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