The power of collaboration

I spent a few days last week at the 2010 Nonprofit Technology Conference (NTC) in Atlanta, GA.  It was fantastic to have the opportunity to dive headfirst into a group of people as enthusiastic (if not more so!) about how to use social media to help forge social change.  I walked away with inspiration, ideas, and new connections with great folks, and am already looking forward to next year's, being held in DC. 

Of course, being a technology conference, there was an abundance of people tweeting, blogging, sharing slides, and otherwise sharing their experience.  So much so that the infamous Twitter fail whale made an appearance once or twice...


My personal goals for the conference were to meet others in the social change/social media space (check!), see examples of how others approach social media use in their organization (check!), and get some concrete advice for strategically bringing social media into existing communications activity (check!).

One of the mot difficult aspects of the conference was having to decide which workshops to attend.  With so many good options from which to choose, it took several rounds of reading, rereading, highlighting, and then narrowing to come up with my final six.

I was happy with my decisions and all, but could tell via conversations and the twittersphere that I would have been equally happy with other sessions.  Sadly, it is not possible to be in more than one place at a time (yet).

After I got home, still high off of the conference energy, I saw that someone had posted their notes from one session into Google documents.  Smart thinking!  "Self," I thought, "why not do this for all the notes?"

Within two minutes I had a public folder set up, and all of my notes were pasted into Google docs.  I also created a quick spreadsheet for people to list links to blog entries, slides, videos, or any other content.

I then began spreading the word of its existence via Twitter, using all the ways I could think of: sending a note out to my own followers, retweeting and thanking others who participated, including relevant hashtags, and including influential users the tweets.  With a little persistence, others started championing the idea as well.  Hooray for teamwork!

As of this writing, we have 23 sets of session notes being shared, with over 100 collaborators reading and editing.  I think this is fantastic, and I've already found great value in going through these notes.  As I couldn't attend everything, this is the next best thing.

I'm pleased that others have found this to be a useful resource, and more pleased that others have ideas on how to make it even better.

I hope to see this type of collaboration put into place at next year's conference (mark your calendar: March 17-19 in Washington, DC) - one more way to keep the NTC love going!

Think before you text - making donations via SMS

Just over a month ago I wrote about the impact of new media, particularly Twitter and the ability to donate funds via text messaging. I've continued to think about this topic, and recently wrote a paper specifically on the subject of text message donations. There's more detail in the paper; you can head over to Scribd or SlideShare and give it a read if you like.

The impact of text messaging was undeniable for Haiti donations. Over 30 million dollars pledged to relief efforts, and most of it done via text. It's fantastic that so many individuals want to pitch in, and that mobile technology has made it easier than ever before to immediately satisfy the desire to help. The success of fund raising via text has been tremendous.

While the ease and volume of donating via text message had an undeniable impact, several details of this approach need to be reviewed to provide a more complete portrait of text-based giving. By considering the full cycle of text donations, including processing time, fees associated with mobile giving, and systemic limitations, a more informed opinion can be formed to address the question of whether or not this is a viable long term philanthropic strategy.

Others have written about this as well; check out these posts for additional information.

From the individual donor perspective, there is instantaneous satisfaction. For example, if you wished to donate $10 to the Red Cross to support relief efforts in Haiti, all you would have needed to do is send a text message with the word “HAITI” to 90999. A confirmation text would arrive almost instantly, and once you responded in the affirmative a second message thanking you for your generosity would be received. Thus, you would assume that $10 is now on the way to Haiti by way of the Red Cross.

The actual course of action, however, is not as expeditious. Behind the scenes, the following activities take place:

1. You send a text message to your organization of choice
2. You wait for your phone bill
3. You pay your phone bill
4. Your wireless carrier pays an intermediary set up for such funds
5. The intermediary pays the charity you selected

When all is said and done, it can take 60-120 days for your donation to make it to the intended organization, pending the timing of the billing cycle and how quickly you remit payment. Thus, your full donation amount would make it to its destination as intended; it simply would take longer than you probably anticipated. 

The wireless service provider’s current position as an intermediary is problematic and makes text message donations a less appealing approach. The general focus for these companies generating maximum profit (they are, after all, commercial entities), evidenced in part by the fact that there are even charges associated with text messaging, an activity that requires little from an infrastructure standpoint and is arguably free.

Until a universal “crisis response” policy is created by the industry – or the FCC and other affected parties working with the industry – outlining what fees are waived, when they are waived, and guidelines for rapid fund disbursement is established, it is cumbersome to involve them in ongoing philanthropic efforts. It only delays the distribution of funds to the intended organizations and places arbitrary limits on the amount that can be donated by a single person.

I know there is an active community out there developing ideas and applications that leverage mobile technology to connect organizations and causes to those who are interested in participating. This is where we should be going, and I believe future efforts will bypass text messaging without sacrificing the ability to immediately take part.

Until then, I'm sticking to the web to make my donations: easy, unlimited in the amount you can donate, and it goes immediately to the agency you wish to support.

Philanthropy, New Media, and Tragedy in Haiti: A New Era Brings New Ways to Help

I wrote the below a few weeks ago, and am just getting around to posting it here. An earlier version is posted here. Many others are focusing on the impact of new media - here and here are two great blogs to watch on this topic.

Philanthropy, New Media, and Tragedy in Haiti: A New Era Brings New Ways to Help

It will take years to fully recover from the 7.0 magnitude earthquake that hit Haiti on January 12. Along the way, a tremendous amount of resources will be required to help heal the injured, rebuild infrastructure, and provide general relief and services. As with many natural disasters before, both large- and small-scale organizations are already on the ground, trying to create order in chaos and help restore impacted areas to functional.

What makes the response to this tragic event different is the immediate utilization of new media to help organize efforts and, perhaps even more importantly, raise funds to support the work that needs to be done. Asking for help is inevitable when tragedy strikes; new tools, however, are making it is even easier to participate.

Perhaps nothing has had as immediate an impact over the last few days as mobile text messaging. This has been a critical element of sharing information and raising funds. The use of text messaging has been employed with great success – millions have been donated to aid organizations at a pace never seen before.

This type of effort has been in existence for several years, with organizations like MobileGiving.org establishing the process for a wide array of charities to receive donations via text messaging. This disaster, however, is a turning point for text donation opportunities, and with more than 280 million Americans possessing a mobile phone, we should anticipate that this avenue for supporting a specific cause will grow exponentially in the coming year. Chances are that this will become a de facto element of future fund raising efforts.

Twitter, the popular microblogging service, has also been a tremendous source of information regarding the earthquake aftereffects. Search for the hashtag #haiti and you will find yourself in a sea of tweets from individuals organizations. The information ranges from first person accounts (including pictures), detail on relief efforts, donation details, news, reactions, and conversations on how to help.

As evidence of how mainstream media has embraced this tool, one needs to look no further than NBC News Correspondent Ann Curry (@AnnCurry). An avid user of Twitter, she actively solicited local individuals for interviews.

The above is a brief but powerful display of how technology has influenced our immediate response to world events. It also highlights the importance of these tools as a means of gathering information and a growing expectation that we should be able to find real time updates for world events as they unfold. Long after #haiti stops being a top trending topic (i.e., one of the most referenced subjects), the tag will still be a viable way to see what people are talking about, providing a rich data source for insight on ongoing developments.

Creativity combined with new media has accomplished the feat of shortening the distance between a private citizen’s desire to help and the ability to do so by leveraging familiar tools and creating mechanisms to instantly connect and support. What will be tested in the coming months is the ability to keep individuals engaged and connected to the ongoing needs of a damaged country.

There is a danger that the immediacy of text donations provides people with a sense of “I’ve done my part, and I can move on” when in reality the harder part is the long term rebuilding efforts. In an information-soaked world, organizations will have to embrace the tools of new media (and the spirit of transparency and accountability) to maintain the attention of potential supporters, reminding them of why they acted in the first place, specifics of how their participation has made an impact, and how their continued support will influence positive change.